Get travellers from eastern Slovakia closer to airport Košice, inspire them to make it their first choice and bring valuable and fun content. How to do that when we already have a stable Facebook and Instagram fanbase used to banner communication?
TikTok was the answer. In 2022, it was the fastest growing social medium in Slovakia. Therefore, we decided to use its popularity. Since people of various ages, tastes and interests are found on TikTok, we decided to divide videos into several categories: fun at the airport, tips & tricks, aviation fun facts and behind the scenes. Thanks to this, we managed to reach a wide audience that gave us ideas for more and more videos via their questions.
in Slovakia
after the
1st month
minutes overall
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