Analysis of competition and target audience working in the B2B segment. For the main USP, we defined not only a Slovak solution, but also people who are behind Payout. Thanks to this, Payout wasn’t only a faceless payment gateway.

We managed to transform this strategy into Google and Facebook campaigns. On Google, our primary goal was to get conversions and the secondary one was to build the brand. On Facebook, we did the opposite.

By dividing content into several topics, we not only communicated the advantages of Payout in comparison to other payment gateways, but also built awareness about the solution itself.

To increase brand awareness, we used PR articles and interviews, especially in media related to the financial sector.