Memes full of benefits

Challenge

Create a hiring campaign for the target group aged 20+ that would capture their attention in the online world, but won’t look like an ad. Moreover, it has to show that work at Slovak Telekom is relaxed, fun and full of benefits that every employer can enjoy.

Solution

Memes are the universal language of the young generation. Why not use them for hiring? They are natural and if they convey a good idea, they can amuse a wide audience. That’s why we chose 6 memes that communicated the career opportunities that Slovak Telekom offers. The hiring spots starred employees of Slovak Telekom, thus becoming the faces of the campaign while also supporting employer branding.

Results

53.13 %

level of complete
video views
on Facebook

85.83 %

level of complete
video views
on YouTube

>561 %

CTR compared to the
benchmark of the
topic of employment