Influencer Milan without a map made eastern Slovakia fly

Challenge

Air transportation suffered significant losses due to the pandemic. So how to make citizens of Košice and its region get to know the world from Košice airport?

Solution

Cooperation with an influencer who is authentic and likeable. Milan without a map is among the most popular Slovak influencers of the present. In 2022, he won the Social Media Awards prize for the best travel influencer. For one month, we moved him to Košice to travel to 6 destinations.

Results

Facebook:

Based on previous data, with the sum of 3.18 € per 1,000 people reached we gained media space at the value of 4,591.92 €.

1 514 888 impressions,

1 444 534 reached users,

491 825 interactions.

Instagram:

Based on previous data, with the sum of 6.10 € per 1,000 people reached we gained media space at the value of 2,196 €.

689 193 impressions

360 003 reached users,

13 155 interactions,

6 % increase of followers on AirportKosice Instagram account,

5 % increase of followers on Zkosicdosveta Instagram account.

TikTok:

Even though TikTok doesn’t allow advertising in Slovakia, the price for an ad starts at 10 € per 1,000 views. For 0 € spend, we gained media space at the value of 2,677 €.

267 700 overall views