Insight from real life. Let’s remind people what it is like to become blind thanks to a game that everybody knows – blind man’s bluff. Even though it is full of fun, good humour and laughter, the player always feels relieved when they take off their scarf and see the world around themselves.

Via blind man’s bluff, we reminded our audience what it was like to be in the shoes of the blind trying to identify the world around them only through sound and touch. Therefore, a game became the key motif of the collection which was transformed into various forms from fun & educational posts via GIFs to AR filters.

The campaign gained a wide range of support from Madame President, influencers and volunteers.